Proper

Abstract

With the support of technologies such as Internet, big data and artificial intelligence, virtual platform transactions are becoming more and more extensive. Traditional retailers, product suppliers and consumers can implement corresponding trade activities in the network platform, open up their own sales network channels, and complement each other with traditional retailers, so as to achieve coordinated development in the competitive environment. Based on the current situation of China's retail industry development, this thesis analyzes the causes of the Intelligent Retail Business model and discusses the strategies of the intelligent business ecosystem's collaborative development on the basis of the Business Ecosystem theory, the Wheel of New Retail theory, the Collaborative theory and the Customer Experience theory.